Top 5 Beauty Retail Android Apps in Africa Q1 2023

In Q1 2023, the top beauty retail applications on the Android platform in Africa showed varying trends in downloads and active users. Below is a detailed overview of their performance based on data from Sensor Tower.

Mazaya Stores experienced a fluctuating download trend. The app started the quarter with 586 downloads in the last week of December 2022, peaking at 959 in the first week of January. However, the downloads gradually decreased towards the end of the quarter, hitting a low of 185 in the week of March 20.

Cheap Makeup for Women also saw a decline in downloads throughout the quarter. Starting with 820 downloads in the last week of December 2022, the app had a modest peak of 1.2K in mid-January before dropping to 397 by late February. The downloads slightly rebounded to 764 in the week of March 20 before falling again to 626 by the end of March.

Eva Cosmetics showed a similar pattern, beginning with 1.0K downloads at the end of December 2022 and reaching a peak of 1.6K in the second week of January. The app’s downloads then fluctuated, reaching a low of 537 in mid-March, before slightly increasing to 876 in the last week of March.

Nabda experienced notable spikes and dips in downloads throughout the quarter. Starting with 927 downloads in the first week of February, the app saw a significant peak of 4.6K in the second week of February. However, the downloads dropped to 250 by mid-March before rising again to 2.8K in the last week of March.

Finally, Bath&BodyWorks from M.H. Alshaya Co. W.L.L. maintained a relatively steady download trend. Starting with 2.3K downloads in the last week of December 2022, the app saw peaks of 5.2K in late January and early March. However, the downloads dropped to 1.4K by mid-March and slightly increased to 1.5K by the end of the quarter. The app's active users followed a similar trend, peaking at 11.7K in late January and early March before declining to 6.1K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.